How to write an effective title for a property advertisement
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How to write an effective title for a property advertisement




 

Make a clear, compelling first impression by writing a great title for your property. When you’re posting your property on digit property, it is imperative that your advert has an eye-catching headline that looks different. Your headline is an extremely important part of your advert because it is literally the only shot at getting a buyer to notice you, so you’d better find a way to stand out from the crowd. Remember, you only have a split second to catch someone’s attention and engage them into clicking on your advert – so this kind of first impression is EVERYTHING…

What are the positives and negatives of the property you’re trying to sell? Can you make it funny? Can you say something that will make people do a double-take?

Elements of an effective title:
• State exactly what your property is, even if your title repeats the category name.
• Don’t use multiple synonyms or plurals. It’s not needed for search and may make your title less attractive to buyers.
• Omit punctuation marks and asterisks.
• Don’t include words like “wow” or “look.” Buyers don’t search for words like these.
• Use correct spelling.
• Don’t worry about creating a grammatically correct sentence.
• Don’t overuse acronyms.
• Don’t use all caps.

What to avoid in your title
Follow these guidelines when writing your title:
• Don’t include false or misleading information.
• Don’t include website addresses, email addresses, or phone numbers.
• Don’t use profane or obscene language.
• Don’t use the following words in an attempt to market or advertise your property:o Prohibited, Banned, Illegal, Outlawed
• Don’t use any other descriptive word that may bring into question the legality of a property.

Example: Is this a joke? 20 acres of farm land for how much?

 




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